Where must an auctioneer's license number be displayed?

The requirement for an auctioneer's license number to be displayed on all advertising of auctions is rooted in the principles of transparency and accountability within the auction profession. By mandating that the license number be present in all auction-related advertisements, the public can easily verify the legitimacy of the auctioneer and ensure they are dealing with a licensed professional. This measure helps to protect consumers from potential fraud and enhances the credibility of the auction process.

In contrast, while having the license number on contracts supports legal documentation, it does not reach the audience as effectively as advertising does. Promotional materials may not necessarily encompass all forms of advertising, which could lead to inconsistencies in public awareness. Displaying the license number at the auction venue itself, while beneficial for accountability during the event, does not provide the proactive disclosure that occurs through advertising prior to the auction. Therefore, placing emphasis on advertising is crucial for consumer protection and maintaining professional standards in the auction industry.