What should you avoid telling a seller when soliciting an auction contract?

When soliciting an auction contract, it is important to maintain transparency and manage expectations effectively. Stating that a property "will bring as much as they think it will" can lead to unrealistic expectations for the seller. Auctioneers have a professional obligation to provide an honest assessment of the market and the property's potential value, rather than simply agreeing with the seller's assumptions or desires.

By stating this, you may inadvertently create an impression that the auctioneer guarantees a sale price, which is not feasible given the many variables involved in an auction process. It could lead to dissatisfaction, disputes, or a damaged reputation for the auctioneer if the property's final selling price does not meet the seller's expectations. In contrast, communicating that the property "may not sell" or discussing the demand can help set realistic expectations and foster a more professional and ethical relationship between the auctioneer and the seller.