What must auction advertising include?

The inclusion of the name and license number of the auctioneer in auction advertising is essential for several reasons. It establishes professionalism and accountability in the auction process. By displaying the auctioneer's name, potential bidders can verify the individual's credentials and ensure that they are dealing with a licensed professional, which adds legitimacy to the auction. Furthermore, including a license number is important for compliance with state regulations that govern auctions. In many jurisdictions, licensed auctioneers are required to make their licensing information available to the public, allowing for transparency and trust in the auction process.

While the auction venue and date, the name and contact information of the auction house, and the estimated value of the items are important details that may help attract bidders, they do not carry the same legal significance and trust-building role as the auctioneer's name and license. The auctioneer is responsible for conducting the auction in accordance with relevant laws and ethical standards, making their identification critical in advertising.